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Listen Lights was rapidly scaling as a business and so was its workforcea, at all levels. For better performance and outcomes it need its growing workforce to align as one work culture They wanted to lean into their corporate philosophy of 6 work ethos. Currently the awareness or adoption of the same was at all time low.
ONE STORY SOLUTION
CONCEPT
Convert the 6 work ethos into simple metaphors. Metaphors which are easily relatable and their core character known by everyone. Elements of Nature. For example one the ethos is - To be always available, is same as the element Air - always available. A symbol is always easy to remember and emulate.
STORY
The symbols were just a reference for a character to be assimilated. For emulation, the symbols were tied within a narrative. Every individual is powerful, if they channel the forces of the nature all they need to do is harness the power of that idea.
PUBLISH
We released the films as part of their induction program, to bring awareness of the concepts for all new employees. Then we deployed the film on all office screens and the companies intranet as a compass for alignment for the whole work force. Because of the films simple narrative, enhanced visuals and relatable emotions the films has also become a part of a showcase of corporate philosophy and culture for all external platforms such as events, investor meets, partnership conclaves, etc.
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